20,000 plastic bottles purchased since you've been on this page.

With Our Planet In Mind

The industry needs to change. The businesses need to change. The consumer needs to change.
We all have to do our part in helping our planet. That is why this Earth Month
we are publishing our Transparency Report.
We will be looking into all parts of our business, and publishing the findings for you to read,
so you know exactly how you are voting with your dollar.

Read a letter from our founder

For the past 14 years, we have been on a mission to create fashion that truly makes a difference. We have made a lot of progress over the years working to do things in a better way even when most would tell us that "people really don't care about their fashion being eco-friendly or even ethical." We are extraordinarily proud to have been at the very beginnings of a movement towards sustainability that is now taking shape across our industry.

    As a brand, we have accomplished a lot...but more still needs to be done.
    Lets start with what we have accomplished:
  • - 100% of our products use the most eco-friendly raw materials & fabrics available.
  • - Our main factory recycles 80% of all its industrial water one of the highest reuse rates in the world.
  • - We are on the cusp of bringing to market a brand new revolutionary dye technology, Clean Color, that will dye fabrics & garments in a completely closed loop system with 95% less water & 0 chemicals.
  • - We have incorporated FSC certified paper into all of our branded materials, use recycled cardboard boxes across our supply chain & Eco-Enclose packs for all of our our e-commerce shipping.
  • - We have forged lasting relationships & partnered with some of the best certified factories all across the globe.
  • - We have donated millions of dollars to scaleable, effective, non-profit projects ranging from Urban Farming to Alzheimers Research that have improved lives & communities.
    And there are still many things to be done. Our top priorities are:
  • - To eliminate single use poly-bags. (Those compostable ones don't actually work.)
  • - To become CO2 neutral as a company.
  • - To increase the amount of reusable energy in our supply chain.
  • - To figure out how to truly close the loop & recycle used clothing. No matter what others say, there isn't a solution that is viable yet for 95% of garments despite some claims out there.

As we continue along our journey, it is our promise that we will be transparent about what we are doing & what we are not (yet) doing. Our goal is to inform & educate everyone on the process, continuing to do what we do while striving towards bigger & greener opportunities for our brand & our industry.
Thank you all for your support over all these years in helping us get to this moment. I have never been more excited about the possibilities that we can achieve together & for the first time in a lot of years, I can see the progress that we are making as an industry. We are grateful to be part of this progress & grateful for your support...without it, none of this is possible. Happy Earth Month!

- Eric Fleet, co-founder
*Clean Color dyes fabrics & garments in a completely closed loop system with 95% less water & 0 chemicals.
**Eco-Enclose utilizes only the most eco-friendly packing materials.
Here’s the issue:


Water Consumed?
2,800,000,000,000 cubic
(Enough for almost a million human lifetimes.)
Solid Waste Produced?
184,000,000,000 pounds
(More than the weight of 15 million elephants.)
Crude Oil Used?
2,940,000,000 gallons
(Filling 4,400 Olympic swimming pools.)
This is unacceptable, unethical, and unsustainable.
So, what are we doing about it?


Lenzing™ Modal

Regenerated beech trees.

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  • Derived from the bark of beech trees
  • No trees are harmed in the process, allowing them to live on & flourish
  • Completely biodegradable & compostable

Organic Cotton

Less water, less energy, no pesticides.

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  • GOTS certified organic cotton
  • Uses less water & energy than conventional cotton
  • No pesticides, herbicides, or insecticides are used, making it safer for our farmers & for your skin
  • Soil rotation protects from soil degradation

Polyester & Nylon

Recycled plastic bottles & fishing nets.

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  • Our polyester is made from recycled plastic bottles
  • Our new performance nylon is made from recycled fishing nets
  • Both keep harmful materials from entering our oceans & landfills
  • We do use a low percentage of spandex, & are working to lower, then eliminate, spandex all together


50% recycled polyester, 37% organic cotton,
13% rayon.

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  • A combination of our 2 most popular fabrics
  • Available in fleece & jersey fabrics to have an eco-friendly option for multiple types of garments
  • We are working to find a more sustainable alternative to rayon, while keeping the same quality fabric


liters used


liters used

Our factories use less than half of the water typically used per garment.



80% of our wastewater is recycled & reused.


million gallons

Last year, we saved over 500 million gallons of water.


Yes, those legal documents that are boring to read, but important and absolutely necessary to have.

How Did
We Do?

Scroll for our overall
Transparency Rating

Environmental Impact
Charitable Involvement
Dye Processes
Human Rights
Water Usage
Supply Chain
Employee Diversity &
Fabrics & Raw Materials

Innovative Practices

Creating entirely new standards through innovation.

Setting the Example

Exceeding industry standards to the point where an example is set.

Leading Example

Exceeding industry standards to the point of being an industry leader.

Industry Standard

Basics are in place that meet the standards of the industry

But it doesn’t stop there. As we all know, there is always room for


We have teamed up with Green Story to further our transparency and track the impact of the entire business in more detail. This partnership means more in-depth data about our carbon footprint with respect to our factories, transportation, fabric creation, product development, and everything in between. We will continue to publish these findings, no matter what they may be, not only so we can improve our processes, but also so you can be aware of the product you are supporting.